3 Effective Guerrilla Marketing Strategies

With the boom in new start-ups and businesses, many brand activation companies have come up to formulate marketing and branding strategies. From pop-up events to experiential marketing, there are various ways and means that marketers know that will capture the interest of one's target audience. Well, amidst all these versatile marketing strategies, one truly stands out for its potential to directly engage prospective customers. This strategy is called Guerrilla Marketing.

This type of marketing employs unique marketing tools, techniques, approaches to directly connect with customers. As a result, customers tend to remember a brand for a long period of time and their belief in the company strengthens. Being a low-cost way of viral marketing, Guerrilla marketing strategies are suggested by almost every brand activation company.

Top-notch experiential marketing specialists promote brands in a way that is artsy, innovative, cheap, and somewhat offbeat. If you want your brand to outshine the rest, then you should consider giving the following 3 guerrilla marketing strategies a try:

1. Event Ambush Marketing

Event ambush marketing is a relatively affordable way to market your products and services. It usually takes place in a public setting where people can pay undivided attention to your cause. For example, a flash mob at a sporting event is the perfect example of event ambush marketing. The best part about this type of marketing is that you do not need to be permitted or sponsored by the event managers to create a public promotion.

2. Buzz Marketing

It is a well-known fact that organic traffic mostly trumps paid promotion tactics. That is why buzz marketing is very effective for improving the brand image and also getting authentic feedback or reviews from one's customers.

As a business owner, you could either create content that creates controversy and gets people talking about your brand. You could also get a noted public figure to showcase your brand in a good light.

3. Grassroots Marketing

For upcoming businesses and small-scale businesses, investing in an expensive advertising campaign is not always a sensible idea. In this scenario, they can benefit immensely from targeting a selected customer base. As the name suggests, grassroots marketing starts with brand promotion at the grassroots level. As a business owner, you could align your brand towards a good social cause or event. As a result, you can connect with people's emotions and become admirable in their eyes. Grassroots marketing is unconventional and helps in establishing a genuine and authentic connection with one's target audience. It is extremely effective in a local setting where people will be more devoted to your cause or initiative.

On a Final Note

If you are serious about giving wings to your entrepreneurial dreams, consider giving Guerrilla marketing a try. Although it involves some level of risk, the uncertainty and exponentiality of the results can be astounding. Get in touch with the world's best brand activation agencies and acquire an edge in the competitive market.