Experiential Marketing Company

Experiential Marketing Campaign - A Multi-Department Task

Event marketing, engagement marketing or popularly known as experiential marketing works on engaging customers directly, encouraging them to participate in interesting, engaging, and fun activities in a live event.

Experiential marketing agencies successfully accomplish the goals of an experiential marketing campaign by collaborating several marketing departments at the same time. It's not the job for one department alone.

The An experiential marketing department is needed to design the whole campaign, think of interesting brand specific activities, finding the perfect location to gather as many participants as they can.

Promoters are needed to market the event online and offline. These promotional activities increase the footfall in the event booth.

Advertising department to advertise the event. This department makes sure that money invested in advertising generates good ROI.

Perfect synchronization between these departments by Experiential agency results in a successful campaign that grows brand awareness generates good business and builds good customer-base.

While contacting an experiential marketing agency, ask them these questions first before hiring them.

Would you take care of pre-campaign, during-campaign, and post-campaign scenarios?

Have you handled the project of this scale before?

How do you measure the success of a campaign?

How much our involvement is accepted? Ask for the partnership terms.

Do you have the sufficient team or do you outsource work?

These are a few general questions to ask from your experiential marketing agency. There are more based on your specific requirements such the staff training depending on the nature of the tasks in your campaign, type of ideas based on your business niche.